ENZOS'S

PASTA

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Enzo’s Pasta is a heritage inspired brand built for modern shelves. Rooted in a multi-generational family recipe, the identity balances tradition with a younger, more accessible tone. The identity translates classic Italian cues into a clean, contemporary system defined by bold typography and experimental layouts. The result is a brand built around versatility: pasta for both everyday meals and special gatherings alike.

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Brand Identity

Package Design

Illustration