Hummus Mama

Hummus Mama turns the world of beige hummus on its head with a brand identity that breaks all the rules. Designed for those with a bold streak, their packaging bursts with energy through vibrant color, expressive typography, and cheeky illustrations. Confident and unapologetic, Hummus Mama ensures that when snack time hits, both flavor and design steal the spotlight — daring everyone to dip differently.

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BRAND IDENTITY

PACKAGE DESIGN

ILLUSTRATION